Article Marketing Made Easy

May 17, 2013 By Leave a Comment

antique pen 2Blogging, article marketing, ezines…does it feel like the content train never ends? We hear you, load and clear! It can be overwhelming when starting these content committed endeavors.

There’s light at the end of the tunnel! Like many virtual assistant tasks we help entrepreneurs with, content repurposing is one of them. The key to making this work is putting a process in place to support the goal. Today we’d like to share a process we have in place for many of clients. This simple process shaves hours off our clients To-Do List and [Read more...]

Filed Under: Business Blogging Success, Internet Marketing, Online Business Tools, Social Media Marketing, Social Media Tools Tagged With: , , , ,


Listening 101

May 3, 2013 By Leave a Comment

listen-to-your-customers250Are you listening to your business? Or should I say are you listening to your market? What are they trying to tell you?

Understanding your market, who they are, how they communicate, and what they need from you is essential. Set aside some time year to ponder some of the following questions:

  1. Who is your market? Is your market who you thought they would be? Are your reaching clients you didn’t expect to, and are they feeling just as valued as your ideal clients? Were you anticipating your client base to be primarily women, and now find that men are showing interest as well? Is your content or marketing material gender neutral enough to appeal to this unexpected market?
  2. Do you know their demographics? Where do they live or work? Do they commute and would like downloadable audios to listen to while they’re driving? Do they have a busy family life and need teleseminars offered after hours when their little ones are asleep? Or do they find it difficult to make live calls at all, and instead prefer recorded classes they can listen to when its more convenient? [Read more...]
Filed Under: Home Office Success, Online Business Tools, Virtual Assistant Tagged With: ,


Social Spring Cleaning

April 9, 2013 By Leave a Comment

spring-cleaningSpring is in the air, well for some of the country here in Utah it’s still snowing. None the less I’m getting ready for the nice warm weather by doing all my spring cleaning now. This of course includes social media. While going through profiles I’ve created a simple process to keep us on track and save hours of wasted time. I’d like to share my SPRING Into Social System with you today.

Size it Up

The first thing I do when I’m cleaning my home for “the deep spring clean” is look around at what all I have and what needs to be done, and that usually leads me to one of my infamous lists. So it only made sense for me to do the same with my social media presence.

Get out a new Excel spread sheet, or plan ‘ol sheet of paper and a pen. Write down the social networks you’re focusing on right now. For me that was Facebook and Twitter as well as a few niched social sites I’m on and a few blogging platforms. Make note of where you’re at now: [Read more...]

Filed Under: Social Media Marketing Tagged With: ,


Why as entrepreneurs do we fall into the “trap” of doing it all?

April 2, 2013 By Leave a Comment

I hear it time and time again, entrepreneurs who have a great business idea, there is a definite market for what they do, in fact it’s beyond a “market” it’s a clear need for what they do. The business grows, and there is a rush associated with it – look what I’ve done!

wearing too many hatsThen it hits us, we’ve grown too much and we’re working longer hours, cancelling personal appointments, missing time with family – the creative drive that fueled us at the start now is dwindling beneath the “everything else” it takes to run a business.

Not to mention the little tasks that start to build up that we really don’t like doing (in my case, bookkeeping, I will literally procrastinate forever to get out of that pesky task and in fact, it was the first piece of my business I did bring in outside help).

So why do we do it? Why do we feel that we need to “do” every aspect of our business? [Read more...]

Filed Under: Home Office Success Tagged With: , ,


Shopping carts, Autoresponders and Merchant Accounts – Oh my!

March 26, 2013 By Leave a Comment

entrepreneur-mazeYou’ve got this amazing business idea, and you KNOW there’s market for it. You’ve developed a solid business plan and product, you know exactly the message you want to get out and how to package it in a way that will deliver value to your ideal client.

Now what…

You need to get that package, and YOU, in front of your target audience.

Increasingly we’re reliant on technology to get our message out. No longer are we placing ads in the paper or sending out direct mail. We’re using autoresponders, we’re taking payments online using merchant accounts, and we have virtual shopping carts. While it is an amazing opportunity to sell to a larger, and more global, market than ever before, how is an entrepreneur supposed to keep up with changing technology, understand how to use the technology, determine what technology is the right fit for them, AND focus on the creativity they need to fuel their business and develop new products.

And the choices!!!

How do you navigate it all? And when you need answers, where do you go? [Read more...]

Filed Under: Virtual Assistant, Virtual Assistants Tagged With: , , ,


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