• Add People To Your Circles – With Google+ you must first be in individuals’ circles before you can add them to your Google+ page circles. So start by building your personal presence and having others add you to their circles.
• Add Google+ Icon – Ensure you add the Google+ icon beside the other social networking icons you already display on your website. This will allow individuals to be able to easily find you and connect!
• Share Unique Content – Use the Google+ circles to your advantage. If you have content that you only want to share with a particular circle choose that individual circle. And if you have content that you don’t want to be shared with anyone else make sure you choose the “Lock this post” option before you share it.
• Add Your Other Networks – Ensure you add all your links to your “About” page. This includes your: Twitter profile URL, Facebook personal URL, Facebook fan page URL, your website, and any other URLs you want to be found at!

We hope you are enjoying the various features Google+ has to offer and that you are extending your reach on the web even further!

• Others – Share interesting articles, blog posts, and resources from others that you know will be interesting and important to your social networks.
•  Pictures – Start sharing pictures! Ever heard the saying ‘a picture is worth a thousand words?’ Well it’s true! People love to see photos! Photos make your networks feel like they know you on a more personal level. Make sure your photos are engaging to encourage Likes and comments, and sharing!
•  Video – Did you know that more than 3 billion videos are viewed on YouTube per day and 48 hours of video is uploaded every minute (up from 24 hours of video uploaded per minute in March 2010)? Videos are an important part of your social media strategy and are extremely popular with your networks!

Social media is about sharing and engaging with those who are a part of your networks. So get out there and share with the world!

• Sell online – A shopping cart gives you the tools needed to be able to sell both physical and digital products online., as well as services and courses.
• Build Your List – Many shopping cart solutions give you the ability to build customer and prospect email lists with sign up forms. They also have built in capabilities to send newsletters, as well as create and send personalized email marketing messages.
• Affiliate Setup – Do you want others to promote your products and services for a commission to increase your reach and sales? Many shopping cart solutions can manage affiliate programs for you that are customized specifically to your business.

Shopping carts have a variety of features that are powerful for your business whether you are selling physical or digital products or services. A shopping cart can help you increase your efficiency, as well as sales through automatic and comprehensive online marketing!

This video is a bit longer, because I couldn’t leave out any of these tips! I’ve packed in lots of tips for using a publishing calendar and what you need to know before you even start!

I take you step-by-step through what you have to have in place before you even start a publishing calendar, exactly how it will help your fan page (and all social media!) and I show you 2 examples.

What other ways do you optimize your publishing calendar?

• Set Up A Social Media Plan – Create a monthly social media plan based on the activities, events, promos, etc. that you have going on in your business for that particular month. It is important to set out a step-by-step plan that includes all your goals and the actions that you will take to accomplish those goals.
• Measure Your Results – Ensure you are able to measure the results of your social media activities and set out specific analytics you want to track on a daily, weekly, monthly and yearly basis. This will help you to keep on track and be able to determine which social media efforts are working and those that are not. This will also help you make changes to your social media and track the results of those changes.
• Outsource – As you get busier and busier this year look at outsourcing your social media activities. There are many companies that offer specialized social media services and can get you going on the right track for 2012!
• Increase Your Presence – Add your social network links everywhere. For example include your social media account links in your email signature, on your other social networks, on your website, on your printed marketing materials, on your business cards, and anywhere else you able to!

Make 2012 the year that your social media explodes and takes you to the next level in your business!

Let’s take a look at 3 easy ways to get more usage out of the videos you’re creating for your business!

I walk you through 3 easy steps to using the videos you already have in your business!
Tip 1: Integrate Your Video Blogs
Tip 2: YouTube Tab
Tip 3: Play the Video Right on the Fan Page

What other ways do you use video on your Facebook page?

Let’s look at photos. Everyone loves them, for so many different reasons.

I’m going to show you a few ways that you can leverage your photos to drive more traffic to your website. Check it out

I walk you through 3 hot tips (and a few bonus ones too!) on this easy to follow video.
Tip 1: Control Your Banner
Tip 2: Product Images
Tip 3: Event Photos

Bonus 1: Tagging
Bonus 2: URLs
Bonus 3: Descriptions

Did you use any of these ideas? Share them with us and a link to your fan page so we can connect!

Today I’m going to walk you through a few examples of welcome tabs and their various features. Then I’m going to lay out 4 simple steps to follow when creating your welcome tab.

The Leveraging Welcome Tabs video walks you through 4 easy steps to creating a page that converts.
Step 1: Be True to Your Brand
Step 2: 1 or 2 Step Welcome Page
Step 3: Engagement
Step 4: Optin?

Did any of these steps inspire you to create or change your fan page? Share your links and thoughts below.

Who doesn’t want that?

For the first video in the series we’re going to review the Info tab. Do people really look at it? What the heck do we say? Watch this short video for our easy 3 step formula.

The Fan Page Info Design formula video walks you through 3 easy steps a info tab that converts.
Step 1: Captivating Copy
Step 2: Valuable Links
Step 3: Bonus Highlights

Did you use any of the steps for your info tab? Feel free to share your fan page URLs below, we love connecting with new pages!

Here are 3 powerful reasons you and/or your company should be hosting virtual events:

• Increase Participation: Hosting a virtual event allows people all over the world to take part in your event and increases your customer reach. It also allows more people to attend because of the reduced hotel and travel costs.
• Increase Lead Generation: Virtual events are an effective, low cost way to increase your lead generation and build your lists, as well as create buzz. They capture the data from those individuals’ interested in your product(s) and service(s).
• Flexibility: Hosting virtual events gives the presenter and organizers the flexibility to work around their schedules and host the event when it is mutually convenient. Virtual event organizers and presenters also have the ability to host the event from wherever they reside – meaning not everyone has to be in the same office or location. This can increase the value of your virtual events for participants because you are able to gather intelligence from all around the world.

We are very excited about the future of virtual events and we believe they bring a variety of benefits to both the organizers and participants from around the world.