4 Benefits of Starting An Affiliate Program

April 17, 2012 By Leave a Comment

According to Wikipedia, “Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts.” Affiliate marketing is a way to earn commissions from other people’s products or services by promoting them to your own audience through various marketing methods. An affiliate program can be a powerful way to expand your reach and increase your sales while giving back to others.

Here are 4 benefits of starting an affiliate program for your business:

  • It’s Automated – There are a variety of different affiliate software programs you can use to automate your affiliate program. Most affiliate software programs have a unique affiliate log-in area where affiliates can access all their affiliate materials and reports.
  • No Expenses – The great part about affiliate marketing is that you don’t have to pay out any money until you make money. Individuals promote your products and services but you don’t have to pay them until they make a sale!
  • Advertising – You don’t have to fork out money for advertising as your affiliates are advertising your products and services on their websites, in emails to their lists, throughout the social media channels and wherever else they want to online!
  • Income Potential – By having others promote your products and services you have the potential to reach a larger audience and increase your income substantially. Also, the more products or services you include in your affiliate marketing program the larger the earnings potential.

    • Do you have some products or services you think could benefit from affiliate marketing? Increase you potential earnings and grow your business with affiliate marketing!

Filed Under: Online Business Tools Tagged With: ,

3 Ways A Virtual Assistant Can Help With Your Social Media

April 3, 2012 By Leave a Comment

Social media is a powerful marketing tool for your business and is an extremely important piece of your marketing puzzle. Do you even know where to begin when it comes to social media? Do you have extra time in your schedule throughout the day to fit in some social media marketing for your business? It can be overwhelming setting up your social media presence and then trying to stay connected on your social media sites on a regular basis. These are 3 ways a virtual assistant can help you with your social media:

1. Custom Facebook Fan Page – Have you seen all the fancy Facebook pages out there today and wonder how you can get one of your own? A virtual assistant can set one up for you and customize it to your brand. They can also ensure it is optimized to maximize your Facebook presence.
2. Social Media Content – If you do not have the time to write and publish regular social media updates a virtual assistant can do the task for you. Virtual assistants can write your social media content, have you proof the updates, and then schedule them to post to your social networks automatically. This way your social media content is always fresh and you can share your expertise with the world on a regular basis.
3. Connect With Others – It’s hard to regularly connect and stay in touch with individuals on social media networks. You can have a virtual assistant keep in touch for you by having them comment and interact with people on your social media sites. They can also add new friends, new followers or new connections on all your social media networks if you provide a clear description of your target audience!

Having a virtual assistant help with your social media is a great way to maximize your social media presence and minimize the time you spend on your social networks! Virtual assistants can create an entire social media marketing strategy for you and your business to get your social media moving in the right direction!

Filed Under: Social Media Marketing Tagged With: , ,

How To Avoid Inbox Overwhelm

March 27, 2012 By Leave a Comment

With more and more companies and individuals turning to the web these days for their preferred method of communication it’s no wonder we often times dread opening up our email inboxes! Not to mention the number of emails one receives throughout the day. So how do you manage your inbox without feeling overwhelmed every time you open it up? Use these 3 tips to get started:

1. Folders – Setting up various folders for your emails and sorting them accordingly can help you avoid inbox overwhelm. Specific folders help to keep your emails straight and also help you to find emails a lot faster than sorting through your entire inbox.
2. Delete – The power of the delete button cannot be understated when it comes to emails! If you do not plan on reading the email, newsletter or update then delete it. Also, if you have read an email and will not need it in the future take the time to delete it right then. This will save you valuable time, as you will not have to go back and re-read the email for the 2nd or 3rd time and then decide to delete it.
3. Notifications – If you receive email notifications from Facebook and your other social networks turn them off. You can do this by adjusting your personal settings. If you still want to receive some notifications set up the summary or digest option that many social networks offer. This way you will receive email notifications once a day or once a week.

Don’t let emails overwhelm you! Take a few hours to set up your email inbox using these tips and notice what a difference it will make in your life!

Filed Under: Home Office Success, Social Media Marketing Tagged With: ,

The Power of Facebook Ads

March 20, 2012 By Leave a Comment

Advertising your business can be a powerful way to gain much wanted attention for your products and/or services but are you stuck wondering where to advertise these days? If you want to build a community on Facebook and gain new customers for your business Facebook Ads are a great way to reach Facebook’s 800+ million user’s. Here are 3 things you can do with Facebook Ads:

1. Target – Facebook allows you to target your ads to your specific target market and ideal customer. When creating your ad on Facebook you can add specific locations, demographics, interests, education, and many more. With power of targeting you are able to advertise to specific groups rather than everyone on Facebook.
2. CPC or CPM – Are you worried that you are going to spend a lot of money with Facebook ads but not see any results? Facebook gives two different choices to choose from when it comes to paying for an ad. You can choose to Pay for Impressions (CPM) or Pay for Clicks (CPC). Pay for Impressions on Facebook means you will pay every time your ad appears on the side bar of a Facebook user’s page. Pay for Clicks means that you will pay every time someone clicks your ad on Facebook.
3. Landing Page – With the Facebook Ads option (one of two types of ads) Facebook allows you to promote a Facebook page, event, app, other destination on Facebook or your own website. This feature gives you the flexibility to not only share your page but other destinations that may be appealing to your ideal customer while still inside of Facebook.

If you are still uncertain about advertising on Facebook let one of our PMA experts assist you in deciding which type of campaign is right for you.

Filed Under: Online Business Tools Tagged With: , , ,

Facebook Introduces Timelines for Pages

March 13, 2012 By Leave a Comment

More Facebook changes are coming! Facebook began the change to timeline’s with personal profiles over the past few months. They are now making another big change to Facebook Pages with the introduction of Facebook timeline’s for Pages. Your Facebook page will now look a lot more like your personal Facebook profile.

Facebook will be automatically making this big change to Pages on March 30, 2012. To avoid not having your page ready for the big change we suggest you get ready and make the switch before by adding these key elements to your new page design:

1. Add a Cover – Choose a unique photo that will be displayed at the top of your Page timeline. This is the first thing people visiting your page will see so get creative! It is important to note that this area is not meant for promotions, coupons, or advertisements. The Facebook Cover photo should be 851 X 315 pixels.
2. Profile Picture – Change your profile picture image to 180 X 180 pixels. Make sure you choose an image that represents what your page is about as this is what represents your Page on other parts of Facebook. You may consider doing a head shot of yourself if you are a solopreneur or having your logo be your new profile picture.
3. Apps – Make sure you highlight the important apps at the top of your page in the spotlight section. These can include events, photos, Likes, your Welcome page, etc. It’s important to keep in mind that you can showcase 12 apps but only 4 will appear on your main landing page so put them in order of importance.
4. Review – Take a look over your timeline and clean it up if necessary. Also, use the new star feature and pin feature to highlight important posts.
5. Messages – Facebook users can now message your page (you) privately using messages. This was not previously available so use it to your advantage and a chance to increase your interaction with you community.

Have the PMA team create a custom cover photo and optimize the look and feel of your new Facebook Page!

Filed Under: Online Business Tools, Social Media Marketing Tagged With: , , ,
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