Part of social media success is tracking your results. Do you know what leads and sales have come from your social networking efforts? Today let’s talk about simple ways you can start tracking results to better understand how your efforts are converting for your business.
Setup an internal affiliate. This allows you to have a tracking link for every promotion you have and you will be able to measure how many leads and sales come in with your promotions. Setup your internal affiliate and then grab the tracking link for that affiliate. Now use this link in all your social media promotions.
Setup an adtracker in 1ShoppingCart. We use this strategy with our clients when we’re driving ongoing traffic to a URL but don’t want that link to appear in the affiliate programs. A few ideas where you can use this:
- Your newsletter/ezine sign up page
- An evergreen video training series
- A Facebook ad campaign
If you don’t have a cart program you can still track how many clicks your links are getting. This will enable you to see how much traffic is actually headed to your destinations from your social accounts.
Bit.ly You can setup a short tracking link with a free bit.ly account. For each link you will have a nice graph with demographic and click through stats. You won’t be able to see exactly which sales and leads came from this traffic but this a great place to start!
The other option is a more all in compassing system like HootSuite, which by-the-way is my favorite social media system and the #1 one recommendation I make to all of our clients! When you compose or schedule social media posts you can shorten the links right on the spot. Then HootSuite puts together some amazing click through information for you! Great stuff. I highly recommend this quick and easy option if you don’t have a cart system.
Now it’s your turn. Pick one of these options that will work for your business and start implementing. Remember you don’t have to do this alone! Ask a virtual assistant for help setting up and managing these systems for you.
To your social success!