Whew, is summer heating up at your house? These warm days sure are nice! How can you make the most of this summer energy for your business sales? Let's brainstorm a bit...
Themed Sales
Many businesses see a slow in sales during the summer. Put those times behind you. Pick a few of your products and make a summer bundle - create a quick image with a summer theme and great tag line. Perhaps you can group your book and few audio products for a "Beach Blowout Special" or "Swim Away Deal" or maybe even "Summer Camp for Busy Businesses" something summer inspired. Post this special on your home page, use it in your marketing and social media.
Themed Giveaways
We are a great example of this. Right now we're hosting a Summer Giveaway to Sizzle Your Social Media. How can you help your customers improve their businesses and/or their lives this summer? Think about their pain points, what they really NEED, then craft an offer around that need.
Inspired Products
Maybe you have some PDFs and audios that you have been waiting to use for "something someday." Why not use them now? Again, think of a pain point that you can focus on and mold your message and product around that. Do you have an information product on dieting? Swipe up something around staying on track with all the yummy summer BBQs distractions. Or maybe you have consulting services, what can you focus on this summer that will help your client take charge of this summer season? Be creative!
Let the season guide you. These types of promotions should be fun most of all. This really helps them stick.
What can you think of for your business? If you run a summer promo, share it with us on Facebook.
Happy Summer everyone! |