Social media marketing is the hottest trend since acid washed jeans, and fluorescent banana hair clips. The major difference is that social media is one trend that’s not going away any time soon. So if you haven’t already gotten your toes wet, it’s way past time for you to jump in and test the waters. Social Networking can allow you access to thousands of individuals your business might never have otherwise encountered. On Facebook alone there are over 500 million active users. Facebook also boasts:
• “50% of active users log on to Facebook in any given day
• The average user has 130 friends
• People spend over 700 billion minutes per month on Facebook”
According to Wikipedia, “65 million tweets are posted each day” on Twitter. That’s a lot of people social networking on these two social network sites alone and it’s also a lot of people to whom you could potentially demonstrate your expertise, or your product.
Social media marketing, if done right, is a great tool that could increase your bottom line. It is also extremely cost effective, giving you a great return on your investment. Imagine all of the ways your business could benefit:
• Communicate with your clients online to publicly demonstrate your company’s great customer service.
• Get positive client feedback that has the potential to be heard by thousands of other potential clients.
• Offer specials and promotions to potential customers that you might never have otherwise reached.
• Offer special incentives to customers who tweet good things about your service.
• Offer tips and tools to your contacts that demonstrate why you are the best in the biz.
• Always have a way to communicate your company’s latest news to your clients and prospects
Social media is also a great tool for business improvement. It allows you to monitor what customers are saying about you, be it positive, or negative. Hearing feedback about your business will give you ideas about ways to modify your services and, if need be, improve your customer satisfaction. You can learn what’s making your customers happy and what needs work.
Social media marketing is quite simply too good a tool for you to ignore. If you feel you don’t have the time or enough knowledge of social media to effectively market your business, a good social media specialist could help you make a plan of action that will have your business using social media marketing effectively as a tool to grow your business and increase your income.
